Marketing Executive
An exciting opportunity has emerged to join one of the UK’s largest training providers. Our client are in search for a Marketing Executive to join the business, and their fast-growing marketing team to take its success to the next level.
You will be responsible for the strategy and execution of the daily marketing emails and lifecycle and targeted/segmented campaigns, as well as writing content for various platforms. In this role you’ll be expected to work with the marketing team to identify, prepare and deliver appropriate and engaging content and marketing messages to their target market groups.
Your key responsibilities will include:
Take ownership in planning and managing high-volume, segmented email marketing campaignsWrite engaging copy for landing pagesCreate campaign content and literatureCreate email templates for the sales teams to send to their leadsWorking closely with the marketing team to ensure all work together in delivering the most up-to-date offers, promotions, advice, and tips to our customer baseTracking, reporting and analysing email data to optimise future campaignsResponsible for all aspects of the email marketing process, including planning, briefing, amendments, testing, sign off, and deploymentCreate and send a busy schedule of email campaigns - including design, drafting copy, pulling target lists, loading into our systemEnsure emails are GDPR compliantAssisting key shareholders within the business in achieving their targets by providing necessary contentStaying up-to-date with events and keeping the relevant people within the business informedWorking closely with designers to create campaign visualsAssisting in creating copy for paid social media campaignsManage relationships with our Email Service ProviderEnsuring changes to service offerings are executed across all pieces of contentAssisting any areas of the business with content and copy as and when needed
Multiple staff benefits available, including:
28 days holiday (including bank holidays)Employer pension contributionTraining and development opportunitiesRide to work schemeRefer a friend employee scheme
Desirable skills:
Solid experience (2+ years) in marketing within an e-commerce businessTechnical experience using a CRM or third-party software for Email Campaigns - such as Force24, Pardot or MailchimpExperience working on successful marketing campaigns for SMEs, prioritising business results like sales and lead generationImpeccable written EnglishKnowledge of HTML and technical aspects of email campaignsExcellent written communication and copywriting skills across emails and landing pagesAnalytical skills with an understanding of key marketing KPIs and an ability to use data to drive decision makingInterest in current trends and ability to adapt to themAn eye for design is a necessity in this roleAbility to use your own initiative, think proactively and share ideasUnderstanding GDPR and Privacy legislationTeam player, hard-working with can-do attitude
A great opportunity to bring your experience and passion to a growing business and make a huge difference - apply now!