We are looking for an innovative and experienced CRM Marketing Executive who can come on board and be part of our marketing team based in Manchester.
You'll have the amazing opportunity to reach your potential among some of the most talented people in travel.
Main Responsibilities of the CRM Marketing Executive
The focus of this CRM Marketing Executive role is to improve the ability for us to deliver targeted, relevant marketing communications to the right people, with the right messages, at the right time and ultimately improve the customer experience. You will introduce segmentation strategies, customer journeys, and targeted marketing communications to drive consideration, conversion, loyalty, and advocacy.
We're seeking a Marketing Executive with CRM and database marketing experience to enhance workflows and processes and fully utilise system capabilities to create long-lasting, valuable customer relationships.
Product Marketing Campaigns
Implementing CRM strategies and planning an annual programme of CRM and email marketing to support enquiry lead generation and customer retention.Building email campaign workflows throughout the enquiry, booking, and post-booking journey (to ensure high-quality brand-led content is delivered to the right people, at the right time).Managing the full end-to-end process of planning and gathering email campaign content including copywriting and image selection, building and testing emails, creating journeys and data selection, achieving supplier sign-off, sending emails and post-campaign analysis.Creating and managing the A/B (and multi-variant) testing programme to continually optimise and improve email performance to outperform industry standard.Acting as the liaison between Marketing, software providers, and the Data team (inc. Data Protection Manager) for any project work, maintenance, problem-solving and training requirements.Managing marketing campaign software (Hive marketing cloud, Spotler/Pure360 ESP, Freshworks CRM).Measurement & Analysis
Using a variety of systems, tools, and techniques to measure and analyse campaign and activity results and preparing substantiated management information reports for all stakeholders.Working closely with the Commercial/Partnerships team to feedback on campaign performance to our commercial sponsors and providing recommendations for future growth opportunities.You'll have proven experience (ideally 3-5 years) of CRM strategy, planning, campaign execution, and database management to effectively deliver digital marketing campaigns that achieves results.
Whilst there is a strong requirement for analytical skills, you'll also need to be creative in this role, with good communication and copywriting skills as you manage the full end-to-end campaign process, liaising with in-house designers, our commercial team, individual Travel Counsellors, and external agencies and supplier partners.
BenefitsWorking here at Travel Counsellors, we value the hard work and effort that our colleagues put in. Because of this, you can expect a wide range of employee benefits including:
flexible hybrid working model (2 days home, 3 days office).career development and promotional opportunities.25 days holidays (increasing to 28 after 5 years of service).a 'Moments That Matter' day (annually)enhanced maternity / paternity pay.holiday buy and sell (up to 5 days per year).3 paid days charity leave.company events, socials, and incentives.3x annual salary death in service benefit.company pension scheme.Costco membership.salary sacrifice, company car scheme.Cycle to Work Scheme.Employee Assistance Programme.employee discount.Essential SkillsSummary of Key Attributes and Qualifications
3-5 years' experience in a full-time employed CRM/digital marketing role.An excellent communicator, both written and verbal.Driven, passionate, and enthusiastic - ready to roll sleeves up and get stuck in.Customer-focused with the ability to problem-solve to achieve deadlines.Desirable SkillsSummary of Desirable Attributes and Qualifications
Marketing qualification (degree/CIM/IDM)Experience in creating dynamic email content/advanced content filteringExperience in using website CMSHTML, video editing or Adobe Creative SuiteAbout CompanyAt Travel Counsellors, we care about our customers, communities, and our colleagues more than anyone else and that's what makes us special. For us, relationships trump transactions, and we are there for our customers, connecting with them on a deeply human level through the moments that matter.
We've been changing lives for over 28 years as the leading travel marketplace for self-employed travel entrepreneurs, empowering over 2,000 global independent travel agents to run successful leisure and corporate travel businesses as part of a company that truly cares and one that has never wavered from its purpose; to redefine what personal means for a travel business.
Our Travel Counsellors are supported by a team of over 270 super talented people in our Support Offices to help them create unique, inspiring, and exciting experiences for their customers, building lasting personal relationships that brings them back to us, time and time again.