We are looking for a talented Senior Email Marketing Executive with experience in Business-to-Business marketing to join our team.
Do you want to positively impact the mental health of thousands of individuals around the globe just by being you? Join our mission at Thrive Mental Wellbeing!
Senior Email Marketing Executive
Home-based (travel expected, average once a month)
Monday to Friday, 35 hours per week, Permanent
£27,000 - £32,000 per annum FTE
Please Note: Applicants must be authorised to work in the UK
Thrive Mental Wellbeing is an established start-up in the Mental Wellbeing Industry, designing and developing therapeutic software to prevent, detect and manage mental health conditions. Our aim is to improve the world’s mental health and make therapy more accessible, affordable and engaging, empowering people with the tools to self-manage their conditions.
About the role:
Reporting to the Marketing Manager, the Senior Email Marketing Executive is part of the Marketing team, which is part of the wider Commercial Team comprising: New Business, Relationship Management, Practice Development and Marketing.
You will be responsible for planning, developing, implementing and analysing all marketing emails, while maintaining the overall email marketing strategy for Thrive Mental Wellbeing
Key Responsibilities:
Plan, execute and analyse all B2B email marketing campaigns
Write compelling and engaging copy for emails
Manage and maintain all email marketing activities
Use data insights to analyse and identify key trends to increase engagement
Implement, conduct and analyse A/B testing
Create B2B lists and segments for different audience personas
Define, measure and report on all email campaigns performance against KPIs
Create workflows and automations within Hubspot
Develop internal email campaigns
Support the sales team and collaborate with the wider marketing team
Undertake additional tasks as needed
About You
Essential Qualifications and Experience:
3+ years of marketing or written communications experience
Excellent written communication and copywriting skills
Strong Excel skills and ability to maintain data accuracy
Understanding of email metrics, KPIs, and GDPR
Experience with A/B testing
Highly organized and methodical
Desirable Qualifications and Experience:
Passion for mental health sector
Experience in B2B SaaS and startups
Knowledge of Canva
Ability to manage multiple campaigns in a high-growth environment
Familiar with Account Based (email) Marketing to generate qualified meetings
Benefits
Competitive salary
Company share options
30 days Annual Leave
Remote role with access to Hubble locations nationally
Regular face-to-face team meetings
Full home office setup with choice of equipment
Dedicated Wellbeing Champion Team
Access to external Mental Health therapy
Up to £1,000 per year on personal and professional development
Flexible working and autonomy over working style
Regular team days and events
How to apply for the role:
If you have the skills and experience required for this position, click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents.
You must be authorised to work in the UK. No agencies please.
Other suitable skills and experience includes Email Marketing, Marketing, Digital Marketing, B2B Marketing, Email Campaigns, Marketing Strategy, Copywriting, Data Analysis, Hubspot, Canva, A/B Testing, Work from Home