Do you have a background in managing and leading on social media initiatives for a business? Looking to utilise your skills to work for one of the UK's best-loved panies?
This Social Media Manager opportunity is an exciting new role to lead and re-energise Travel Counsellors' social media strategy and execution. Working with the wider marketing team, you will define how we use social media to improve our brand reach, engagement and sentiment, increase audience bases, generate leads, and support mercial partnerships.
We are looking for someone who can bring experience and understanding of how to select, drive, and introduce social media platforms, tools, and techniques.
We're also looking for someone who will find it rewarding to help educate our TCs in their own use of social media and help build their toolkits and knowledge so they can do this with confidence.
The ideal candidate will be a subject matter expert with a huge passion for social media and will really enjoy taking this area of our brand and marketing and invigorating it.
We are keen for new ideas, creativity and innovation, and of course results. As Social Media Manager, you'll need to fortable operating at all levels, from devising strategies and plans, to rolling your sleeves up to support on some of the execution and delivery.
Principle Accountabilities of the Social Media Manager
Create a social media strategy to support the achievement of business objectives, with clear selection criteria and objectives for each platform.Support the evolution of our brand narrative.Define and drive social media KPIs.Work with the marketing management team to deliver a calendar of activity across brand channels and specific audiences.Write, schedule, and publish on-brand, authentic posts across all of our social media accounts in line with our business, brand and content strategies.Drive the quality and performance of our global social media audience growth, engagement, and enquiries generated.Use customer data and market trends/research to inform the social media tactics we use.Work with the wider marketing team to pelling campaigns which increase engagement and brand consideration.Support our individual Travel Counsellors in developing their social media channels, activity, and engagement.Communicate with the marketing teams in our overseas offices to share social media knowledge, activity and insights, and drive performance.Monitor, evaluate, and report on social media activity across the business, including ROI.Introduce social media listening to protect and enhance the reputation of the Travel Counsellors brand.This role would suit candidates with experience in marketing, digital marketing, a Social Media Manager, Social Media Lead, or Marketing Executive.
petitive basic salary + pany bonusFlexible hybrid working model (2 days home, 3 days office)Career development and promotional opportunities25 days holidays (increasing to 28 after 5 years of service)A Moments That Matter day (annually)Enhanced Maternity / Paternity payHoliday buy and sell (up to 5 days per year)3 paid days charity leaveCompany events, socials, and incentives3x annual salary death in service benefitCompany pension schemeCostco membershipSalary sacrifice, company car schemeCycle to Work SchemeEmployee Assistance ProgrammeFree breakfast, fruit, and hot/cold beveragesReferral schemeEmployee discountEssential SkillsMinimum 3 years' experience in defining and delivering social media strategies, to drive demonstrable growth and engagement.Deep understanding of planning and scheduling successful and impactful social media campaigns. Proficient with associated technologies and tools.Proven understanding of using social media research, tools, and trends to maximise reach, engagement, and sentiment.Confident, articulate and municator; effective copywriter and presenter.Desirable SkillsExcellent interpersonal skills.Proven experience of delivering a relevant, integrated, and engaging social media strategy within a customer-service-focused business.Comfortable and confident presenter.Strong copywriting and content curation skills.Self-motivated with a strong desire to succeed and a tireless approach to delivery.Ability to thrive in a very fast-paced, often impatient environment.About CompanyAt Travel Counsellors, we care about our customers, communities, and our colleagues more than anyone else and that's what makes us special. For us, relationships trump transactions, and we are there for our customers, connecting with them on a deeply human level through the moments that matter.
We've been changing lives for over 28 years as the leading travel marketplace for self-employed travel entrepreneurs, empowering over 2,000 global independent travel agents to run successful leisure and corporate travel businesses as part of pany that truly cares and one that has never wavered from its purpose; to redefine what personal means for a travel business.
Our Travel Counsellors are supported by a team of over 270 super talented people in our support offices to help them create unique, inspiring, and exciting experiences for their customers, building lasting personal relationships that brings them back to us, time and time again.