Description : 25 Mar, 2023
Surrey + hybrid working
This is a lovely role working for a well–established and ambitious organisation who produce some very well–known and award–winning brands.
The role is both strategic as well as tactical and offers the unique opportunity to work globally with many experienced stakeholders leveraging consumer and shopper insights to develop a clear brand strategy to drive NPD, consumer and trade marketing plans and execute these across all key territories.
It's ideally suited to an experienced Brand Manager with a consumer goods product background.
Your role will involve:
Working with key stakeholders to review and drive your category performance across key territoriesUtilising all available data to be the \"expert\" in the categoryDeveloping yearly brand plans & budgetsEstablishing ongoing competitor audits and reporting mechanism to the business on positioning, pricing, promotion launches, advertising, in– store activity and social mediaNPD/EPD project leadership, working with manufacturers, product development, sales and operation colleaguesDefining and developing differentiated Unique Selling Points (USPs) for each brandDriving the continuous improvement on product and packagingLeading new product launches from concept to global implementationDeveloping selling in materials tailoring global strategy to each key regionDeveloping effective consumer marketing plans and assets and managing their implementation across key regionsWork with the Digital department and/or external agencies to drive and implement PR initiatives and digital campaigns You'll be the ideal candidate due to your:
BS/BA Degree (Business/Marketing mandatory)Experience in brand/product management, proposition development, product life cycle management and execution experienceConsumer–Packaged Goods (CPG), personal care or pet industry experienceA proven track record in launching new products with retailersConsumer & trade marketing plans creation and execution globallyBrand launches / re–launches / re–branding / packagingStakeholder management experienceThe ability to work on multiple projects at onceExcellent communication and presentation skillsAbility to travel overseas when required This is a very exciting role working for a lovely company, please apply now if this sounds like the opportunity for you!
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